Our new brand identity
The start of a new chapter for Hunter Medical Research Institute
Introducing our new brand
Building on our important history, our new brand identity will help us to better engage and communicate with our broad audiences and achieve our purpose of transforming the health and wellbeing of our communities.
Hunter Medical Research Institute (HMRI) is Australia’s largest regional medical research institute, empowering health and medical breakthroughs that have real-world impact.
Over the last 26 years, our groundbreaking work has changed the lives of so many and we could never have done it alone.
We’ve come a long way in that time, growing to more than 1,700 passionate researchers, staff and students.
We’re always listening and learning from our community to help us shape our research priorities, so we can make sure we’re providing impact where it’s needed most.
We’re working beyond the lab. We’re listening and doing. We’re thinking long term.
To reflect this growth, we’re excited to be introducing a new Hunter Medical Research Institute brand that will improve the way we connect with the one million people in our region and beyond.
Introducing our new brand
Building on our important history, our new brand identity will help us to better engage and communicate with our broad audiences and achieve our purpose of transforming the health and wellbeing of our communities.
Hunter Medical Research Institute (HMRI) is Australia’s largest regional medical research institute, empowering health and medical breakthroughs that have real-world impact.
Over the last 26 years, our groundbreaking work has changed the lives of so many and we could never have done it alone.
We’ve come a long way in that time, growing to more than 1,700 passionate researchers, staff and students.
We’re always listening and learning from our community to help us shape our research priorities, so we can make sure we’re providing impact where it’s needed most.
We’re working beyond the lab. We’re listening and doing. We’re thinking long term.
To reflect this growth, we’re excited to be introducing a new Hunter Medical Research Institute brand that will improve the way we connect with the one million people in our region and beyond.
Our new brand uncovers the things that make HMRI special.
We live in
your world
We have partnered with community from day one.
We listen, connect and tailor our research to meet community needs.
We get it done
How we get to our destination matters.
We get it done because we value collaboration, agility, openness and humility.
We have impact
We have a proven track record of driving long-term impact beyond our backyard.
It is fundamental to who we are.
We grow
change-makers
For over two decades, we have nurtured the next generation of talented researchers that discover local and cure global.
Why change the HMRI brand?
Every brand evolves over time, rising to new challenges,
forging deeper connections with people, and writing
bold new chapters of their story.
The HMRI brand is much-loved and we are so grateful for our community of supporters who share our vision.
From day one, we’ve been about collaboration and over the last 26 years, we've built an ecosystem that works together to tackle the biggest health issues of our time.
But we’ve evolved as an organisation and our brand needs to keep up!
Plus, the feedback from our communities told us we need to strengthen our connections by showing how our work is relevant to their everyday lives and how we’re helpful and forward-thinking.
HMRI needs a modern look that matches our big goals and takes us on the next phase of our journey.
It’s vital we continue to resonate with our existing valued community and attract a new generation of supporters who don’t know us yet.
By exploring new ways for our brand to look and feel, we can tell a story that better represents our dynamic, ever-changing organisation.
The HMRI brand is much-loved and we are so grateful for our community of supporters who share our vision.
From day one, we’ve been about collaboration and over the last 26 years, we've built an ecosystem that works together to tackle the biggest health issues of our time.
But we’ve evolved as an organisation and our brand needs to keep up!
Plus, the feedback from our communities told us we need to strengthen our connections by showing how our work is relevant to their everyday lives and how we’re helpful and forward-thinking.
HMRI needs a modern look that matches our big goals and takes us on the next phase of our journey.
It’s vital we continue to resonate with our existing valued community and attract a new generation of supporters who don’t know us yet.
By exploring new ways for our brand to look and feel, we can tell a story that better represents our dynamic, ever-changing organisation.
What will be different in the new brand identity?
We’ve developed our new brand identity with collaboration at heart. We’ve listened to our people: our partners, our researchers, and the one million people in our Hunter New England region.
The new HMRI brand identity includes an updated logo, new colours, fonts, images and messaging.
Together, these changes present a cohesive and refreshed brand identity for HMRI, showcasing the important work we do in taking healthy further for our communities.
Most importantly, our new brand has been created to be more relevant to our community’s everyday lives, enabling us to have real-world impact and improve the health and wellbeing of our communities.
We promise to keep you updated along the way as we embrace this exciting new chapter in the Hunter Medical Research Institute story.
The new HMRI brand identity includes an updated logo, new colours, fonts, images and messaging.
Together, these changes present a cohesive and refreshed brand identity for HMRI, showcasing the important work we do in taking healthy further for our communities.
Most importantly, our new brand has been created to be more relevant to our community’s everyday lives, enabling us to have real-world impact and improve the health and wellbeing of our communities.
We promise to keep you updated along the way as we embrace this exciting new chapter in the Hunter Medical Research Institute story.
Common questions
Our new brand aims to enhance and better communicate our purpose to more people in our community, allowing us to be relevant and better support everyone on their unique journey to healthy.
The icon consists of orange and purple organic dots and circles. The vibrancy of the colours symbolises health and energy.
Dots have featured in previous HMRI logo designs and may be interpreted in many ways. Their configuration symbolises science, reminiscent of cells, microorganisms on a petri dish, even bubbles or data clusters. Their proximity represents connection and collaboration in our partnership. The dynamic arrangement shows growth, expansion, energy and the sparks of an idea forming. Aboriginal artists have also used dots symbolically in their artwork for thousands of years to represent many things: community, people and organisations.
The wordmark font radiates professional authority but remains approachable and friendly. ‘Medical Research’ is bold to indicate to our audiences the institute’s core function.
The project's cost has been modest covering market research, brand strategy, staff training, signage updates, merchandise, and content development. We have been fortunate to have terrific pro-bono support from our agency partners to bring the new brand to you all as cost effectively as we can.
At HMRI, our priority is ensuring that this investment enhances our ability to support and engage with our stakeholders and community more effectively.
We have already used a significant amount of stock as part of our normal operations and will continue to phase out existing brand materials.
We will responsibly phase out old materials and make every effort to recycle and reuse resources and where possible.
Our goal is that our rebrand will allow us to reach more people who feel inspired and connected to join our community of generous supporters.
You can get involved by spreading the word about our new brand, sharing our story with your friends and family, and continuing to support our initiatives. We encourage everyone to engage with us on social media and share our new look with their networks.
Our new brand in action
We’re excited to introduce a new Hunter Medical Research Institute brand that will improve the way we connect with our communities and help us to take healthy further.
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